Hrithik Roshan Zomato Ad Controversy: Zomato’s statement came after priests of the Mahakaleshwar temple in Madhya Pradesh’s Ujjain objected to the online food delivery firm’s advertisement featuring Bollywood actor Hrithik Roshan.
Hrithik Roshan Zomato Ad Controversy
A day after priests of Mahakaleshwar temple in Madhya Pradesh objected to an advertisement by Bollywood actor Hrithik Roshan’s online food delivery firm Zomato, state Home Minister Narottam Mishra said he has directed the police to investigate the matter. Mishra said that prima facie the advertisement video being circulated on social media appears to be morphed.
Two priests of the famous temple had on Saturday demanded the withdrawal of advertisements from Zomato claiming it was hurting Hindu sentiments. In the advertisement, Roshan says that he felt like having a “thali” (food platter) in Ujjain, so he ordered it from “Mahakal”.
Responding to a question, Mishra said, “Prima facie, the advertisement video being circulated on social media seems to be morphed. I have asked the Ujjain Superintendent of Police to look into the genuineness of the video and report to me so that action against the culprits can be initiated.” can be done.
The temple priests Mahesh and Ashish had said that Zomato should immediately withdraw the advertisement and apologize. The ‘prasad’ is served on a plate to the devotees and the advertisement hurts the sentiments of Hindus, he claimed.
The priests said they also contacted Ujjain Collector Ashish Singh, who is the chairman of the Mahakal Mandir Trust, and demanded action against the company so that no one mocks Hinduism again.
Collector Singh on Saturday termed the advertisement as “misleading” and said that free food is given in the form of ‘prasad’ in the temple and it is not sold.
Food delivery company Zomato has issued a clarification amid controversy over an advertisement starring Hrithik Roshan, saying the company will withdraw the advertisement. “We sincerely apologize as it was not the intention here to hurt anyone’s trust and sentiments,” the company said.
Priests at Mahakaleshwar temple in Ujjain, Madhya Pradesh had objected to an advertisement by Bollywood actor Hrithik Roshan’s online food delivery firm, in which the actor says he felt like a “thali” (platter of food) in Ujjain, so He ordered it “Mahakal”. ,
The priests claimed that the advertisement hurt Hindu sentiments and demanded its withdrawal by the food aggregator.
The company said in its statement that the advertisement refers to ‘Thalis’ in ‘Mahakal Restaurant’ and not the revered Shri Mahakaleshwar Temple. Hrithik Roshan Zomato Ad Controversy
“The video is part of its pan-India campaign, for which we have identified the top local restaurants and their top cuisines based on popularity in each city,” the company said.
Mahakal Restaurant is one of our high-order-volume restaurant partners in Ujjain and thali is a recommended item on its menu, it added.
The Mahakaleshwar or Mahakal temple dedicated to Lord Shiva is one of the 12 ‘Jyotirlingas’ in the country.
