TV vs Digital Media: The Rs 43,000 crore worth never-seen-before race to invite the suckers of the world’s most popular justice event is each about pastoral penetration, cost and each-important ease of operation. Digital Saral boasts of direct launch through app download, exhibiting the convenience of television flipping channels. In the meantime, guests weigh their options.
TV vs Digital Media: Settlers who are making videotape calls daily are making door- to- door calls. Youthful digital natives on the diurnal commute wearing headphones. Taxicabs equipped with GPS navigation with time to kill between passages. The townlets aren’t connected by string networks but within the range of mobile halls. New netizens of the time of epidemic. Pastoral people with bournes, and smartphones bought on EMI. And over all, important control- obsessed BCCI officers.
It’s this liberal group that will decide whether the punt taken by broadcasters in the recent record- breaking IPLe-auction will prove prudent in the long run. They will inclusively determine whether the rearmost IPL valuation of Rs 48,000 crore was indeed an overkill or whether the BCCI and the broadcasters have read the tea leaves floating on the IPL pot right.
TV vs Digital Media: The Indian Express spoke to three assiduity old hands all decision- makers with a skin in the game but averring on remaining anonymous- to understand the big churn. They praise the 2022 IPL transaction as a watershed event, which led to two significant developments- digital superior television in media rights valuation, and the BCCI subscribing further than one broadcaster for the first time.
People astronomically agree that Viacom18- Reliance, the new digital rights holder of the IPL, will get their return on investment, despite pushing the envelope and promising an unknown Rs 23,775crore to the BCCI. To make his point, he talks about the dramatically adding T20 consumption capacity of justice suckers and Deloitte’s recent vaticination about India’s smartphone figures crossing 100 million by 2024.
TV vs Digital Media: They calculate on a growing army of handheld device- dependents to propel Viacom18- Reliance from the nethermost line. But it’s the BCCI suit about which they aren’t sure.
They’ve their reasons. To invite the same set of IPL- devouring eyeballs in this digital vs television battle, both the contending broadcasters will love a special look and feel for their broadcasts. For this to be, the BCCI’ll have to depart from its earlier policy of furnishing a single world feed- both voice and visual- for both digital and television.
From’ not sanctioned about it’ to Pepsi’s violation on the Coke field during the 1996 World Cup, justice has come a long way. In 2023, anticipate a violent off- field skirmish in which’ everything about it’ will be sanctioned. The two broadcasters, contracted to spend around Rs 50 crore for each game, are allowing of ways to turn every gravestone on the justice field.
TV vs Digital Media: Where Star’s announcement may be about the collaborative pleasure of watching IPL in the living room, Viacom 18 Reliance may well vend the pleasure of watching sports with earphones that cut out the noise around.
“People are generally lazy. They want easy access. In digital, the commerce is still limited. Television is a comfortable medium from the point of view of mortal interface. Switching channels is easy. The stoner experience is flawless. Between overs, if I want to watch the news and get back into the game, it’s easy. In digital, you’re stuck in one medium,” says an expert. And softening is still a reality, not a banal history.
Utmost of the trend watchers say that there’s enough space for the two to live side by side.” For the coming five times, television will still be at the fore, but digital will catch up. After 10 times, that is anyone’s conjecture.”
Its technological advances that will determine the timing of the coming game- changing communicate. Like numerous of nature’s mystical ways of balancing effects, the adequacy of these big ideas with millions at stake will depend on Little India.