Bumble is an online dating app. Profiles of potential matches are displayed to users, who can “swipe left” to reject a candidate or “swipe right” to indicate interest.
In heterosexual matches, only female users can make first contact with matched male users, while in same-sex matches anyone can message first. This app is a product of Bumble Inc.
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Bumble was founded by Whitney Wolfe Herd shortly after leaving Tinder. Wolf Herd describes Bumble as a “feminist dating app”. As of January 2021, Bumble is the second most popular dating app in the US after Tinder, with a monthly user base of 42 million.
According to a June 2016 survey, 46.2% of its users are female. According to Forbes, the company was valued at over $1 billion as of 2017, and the company reported over 55 million users in 150 countries as of 2019.
Whitney Wolfe Hurd, Tinder’s early VP of marketing, founded Bumble shortly after leaving Tinder. Wolf Herd sued Tinder for sexual discrimination and harassment and settled for just over $1 million in September 2014.
Amid media attention surrounding the lawsuit, acquaintance and Badoo founder and CEO Andrey Andreev contacted Wolf Herd via email, and the two met.
Andreev suggested she get back into the dating space, and the pair eventually formed a partnership that would see Andreev receive 79% ownership in the company after an initial investment of $10 million, with additional investment from Wolf Herd, founder, CEO and Will work as 20. % master.
As part of the agreement, the new company will also use Badu’s infrastructure and Andreev’s consulting. After the partnership was established, the pair recruited Tinder partners Chris Gulzinski and Sarah Mick to help design the interface and launch Bumble. Bumble was launched three months later in December 2014.
The company is headquartered in Austin, Texas and as of 2021 had 650 employees worldwide. In March 2016, Bumble released BFF Mode as a way for users to find platonic friends. After switching into mode, the app replaces potential dates with people of the same sex as the user who are looking for friends.
In June 2016, Bumble announced a partnership with Spotify that would allow users to link a Spotify account to their profile to showcase their musical interests.
In March 2017, the company announced its plans to launch Bumble Bizz, a career networking app.
In August 2017, Bumble partnered with the Anti-Defamation League in an effort to remove users who display hate symbols in their profiles. In October 2017, the company launched Bumble Bizz which also uses a women-first interface.
The company was valued at over $1 billion in November 2017. When private equity firm The Blackstone Group bought a majority stake in Bumble’s parent company MagicLab, Bumble and its sister apps were valued at $3 billion. Bumble and its sister apps earned $162 million in net revenue for 2018.
In April 2019, Bumble launched its own lifestyle magazine called Bumble Mag. In 2020, MagicLab was renamed Bumble and became the parent company of both Bumble and Badoo. As of 2020, Bumble has over 100 million users worldwide.
In February 2021, Bumble raised $2.2 billion through its IPO and the company was valued at over $7 billion. Bumble was listed on the Nasdaq exchange, with shares initially priced at $43, but rising to $76 on its opening day, valuing the company at more than $13 billion.
In February 2022, Bumble announced that it had acquired Frootz – a French-owned freemium dating app popular with Gen Z and used across Europe.
This was the company’s first acquisition. Starting in April 2022, Bumble users who report abuse are eligible for a collection of free courses from Bloom, an online provider of support for assault survivors.
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