Industrialist Ratan Tata launched India’s collaborative startup for senior citizens, Goodfellow, to encourage inter-generational friendship.
Shantanu Naidu, an MBA from Cornell University, founded Goodfellow Startup. The 28-year-old is the General Manager in Tata’s office and is the fifth generation in his family to work for the Tata Group.
Ratan Tata launched India’s collaborative startup for senior citizens
At the launch of Goodfellow, Ratan Tata said, “You don’t know what it’s like to be alone unless you spend time alone longing for solitude.”
Startup hires young graduates, ‘Goodfellows‘, who help support and provide support to senior citizens, “like a grandson”
There are 15 million elderly people living alone in India, either due to the loss of a partner, or family moving away due to unavoidable work reasons, many of them with caregivers but the issue of loneliness or lack of company can lead to mental and physical deterioration been the primary reason physical health.
Goodfellow’s business model is a freemium subscription model. The first month is free with the goal of making the senior citizen experience the service as it is difficult to understand the concept without really knowing about it. From the second month onwards, a small membership fee has been fixed based on the limited affordability of the pensioners.
Shantanu Naidu said, “The start-up emphasizes that companionship means different things to different people. For some, it means watching a movie, telling stories from the past, going on a walk or a May be sitting in quiet company with nothing to do, and we are here to adjust everything. In its beta stage, we found how Grandpa tied up with Goodfellow.
Mr. Tata’s investment in our venture was based on this concept. A great source of encouragement for our dedication to the talking about the model, the startup said that a mentorship model guarantees that when senior citizens bond with their peers, they don’t turn graduates to them because it doesn’t take enough time or emotional attention to form a real bond. Not available.
“When we make a friend, we tend to see the same friend more often. Each time a new person will prevent this from happening,” the company explained.
Commenting on the investment, Ratan Tata, Honorary Chairman, Tata Sons, said, “The bonds between the two generations created by Goodfellows are very meaningful and helping to address an important social issue in India. I hope that the investment will help the young team at Goodfellow grow.”
In the future, Goodfellow plans to offer travel companions for seniors who hold back from traveling due to a lack of security or company, and to expand its services to people with disabilities facing similar or greater challenges is also planning.